Professor Timothy Jung is a world-renowned leader in immersive technologies and human–computer interaction (HCI), recognized by Clarivate as a World Top 1% Influential Researcher (2023–24). Currently serving as the Chair Professor of XR and Founder/Director of the Creative AR & VR Hub at Manchester Metropolitan University, UK, he specializes in driving digital transformation through AI, XR, and Metaverse innovations.

With over 200 high-impact publications and nine books, including a record-breaking text on business and management, Professor Jung’s research bridges the gap between academic excellence and industrial application. He serves as President of the International Association of Immersive Technology Innovation (IAITI) and has chaired the International AR/VR/XR-Metaverse Conference for a decade. A frequent keynote speaker featured in The Guardian and TechRadar, he advises on major national projects and enterprise XR solutions. His expertise in the immersive economy is pivotal in helping organizations leverage technology for sustainable productivity and innovation.