Boyne Claudia Hyun is the co-founder and CEO of Herbs Seoul.
She served as the Chief Strategy Officer (CSO) for SS Medical, where she engaged in the development of safe bio-based materials. She was a Project Expert for the Asia Foundation, supporting Korean female startups with global market opportunities.
She is also a contributing writer to Joint Company Interbiz, collaborating with Donga Daily Newspaper and Naver to promote business competence in startups and SMEs. She worked as a senior manager at the Gyeonggi Center for Creative Economy & Innovation (GCCEI) of the ROK and as a Retail Brand Manager at Merc in London, UK.