As businesses navigate rapid advances in technology, they constantly seek novel approaches to refine methods and processes. In the service sector, where competition is fierce and customer demand is always evolving, innovation management is of paramount importance. The ability to generate and implement innovative ideas can help enterprises leapfrog over competitors and carve out a distinct market position.

This e-course will offer fundamental knowledge of innovation management with practical methodologies tailored to the service sector. It will explain core principles of innovation and explore strategies to foster a culture of innovation within organizations. Through case studies and interactive learning modules, participants will gain insights into identifying opportunities for innovation, managing innovation projects effectively, and integrating technology to raise productivity in the rapidly evolving business landscape.

Course Objectives

The main objectives of this course are:

• Understand the role of innovation in service-sector productivity

• Learn about the principles and strategies for managing innovation including practical approaches to foster a culture of innovation

• Acquire knowledge on innovation project management applied in the service sector including challenges and opportunities

This e-learning course will cover the following modules:

Module 1: Introduction to innovation management in the service sector

Module 2: Strategies for fostering an innovation culture

Module 3: Identifying and prioritizing innovation opportunities

Module 4: Managing innovation projects in the service sector

Module 5: Technology and digital transformation for service innovation with case studies

Important Notes:

1. Participants who register to take this course and pass the final examination with a score of 70% or higher will be eligible to receive the APO certificate. Please note that the final examination can be taken only once. Therefore, the most appropriate time to take the examination should be chosen carefully. The self-assessment quizzes are for personal evaluation only and are not related to the final examination results.

2. Participants who perform well in this course and receive the APO certificate will be given preference, on a merit basis, for selection to attend follow-up face-to-face multicountry APO projects on similar topics, when nominated by their NPOs and if slots are available.

3. Notes 1 and 2 are applicable only to participants from APO member countries. Participants from nonmember countries are welcome to take the course for self-improvement, although they will not have an opportunity to attend the follow-up face-to-face multicountry APO projects.

4. Each module is in a prerecorded video format in which the expert delivers presentations by explaining each slide. Participants can access the video by clicking on the link provided under the title of each module.