The digital revolution is disrupting the service sector, and companies must adapt to remain ahead of the curve. However, many service organizations are struggling to keep pace with these changes and using trial-and-error approaches. This e-learning course will address these challenges with a comprehensive understanding of the digital landscape and strategies and tools needed for the successful digital transformation of organizations. It examines topics such as the current state of digital technologies, pros and cons of digital transformation, legal and regulatory considerations, and best practices for effective digital transformation initiatives.Real-world case studies will be used to illustrate the significance and advantages of digital transformation for the service sector. The case studies will cover specific services such as professional business services (business-to-business), charities (social services), and retailers (business-to-consumer).
Course Objectives
The main objectives of this course are: