Digital upgrading is an effective approach for SMEs to improve productivity. In this transition, data generated from all aspects of operations are collected, analyzed, and become insights to optimize processes, prevent disruptions, predict demand, and make informed decisions.

However, as indicated in a 2019 OECD report, SMEs face significant challenges in identifying and processing relevant data, lack resources for data applications and analysis, and find it difficult to set clear strategies for data governance and data project implementation. These limit their potential for higher productivity and effective digital upgrading. To unleash the power of data, it is necessary to develop the capabilities of SMEs in acquiring and analyzing data to make objective decisions.

This e-course aims to provide fundamental knowledge of data analytics and share practical techniques and tools empowering SMEs to benefit from that knowledge to prepare for successful digital upgrading.

Course Objectives

The main objectives of this course are:

• Raise awareness of the importance of data analytics for SMEs;
• Introduce the concepts of data analytics and their connections to digital upgrading; and
  
• Impart knowledge on basic, practical data analytics skills and tools for business strategies and operations in SMEs.

Course Modules

This e-course will cover the following modules: 
Module 1: Data thinking: Value of data for SMEs 
Module 2: Data, data collection, and data organization 
Module 3: Data visualization 
Module 4: Data analytics application: Initiating a project 
Module 5: Big data, machine learning, and AI

Important Notes:

1. Participants who register to take this course and pass the final examination with a score of 70% or higher will be eligible to receive the APO certificate. Please note that the final examination can be taken only once. Therefore, the most appropriate time to take the examination should be chosen carefully. The self-assessment quizzes are for personal evaluation only and are not related to the final examination results.
2. Participants who perform well in this course and receive the APO certificate will be given preference, on a merit basis, for selection to attend follow-up face-to-face multicountry APO projects on similar topics, when nominated by their NPOs and if slots are available.
3. Notes 1 and 2 are applicable only to participants from APO member countries. Participants from nonmember countries are welcome to take the course for self-improvement, although they will not have an opportunity to attend the follow-up face-to-face multicountry APO projects.
   
4. Each module is in a prerecorded video format in which the expert delivers presentations by explaining each slide. Participants can access the video by clicking on the link provided under the title of each module.