objectives of this course are:
This e-learning course will cover the
Module 1: Importance of value addition This module provides a background to fruit production, consumption, wastage, and loss and the importance of value addition. Module 2: Opportunities
and types of value addition in fruit farming This module discusses the prospects for value addition in fruit farming, types of value addition, scope of value addition, and opportunities and examples of value addition in the fruit business.
Module 3: New market creation, local branding, and supply chains This module covers marketing, offerings, and branding; why new market creation is important; why local branding is essential and how it works what
supply chains are; value-addition processes in supply chains;and marketing of value-added products.
Module 4: Challenges, remedies, and future-proofing value-added fruit product businesses This module provides
information and ideas on challenges of fruit value-addition businesses, remedies to meet fruit value-addition challenges, factors influencing consumers’ purchasing behavior of value-added products, what future-proofing is, future-proofing elements
and influences, and fruit processing and preservation for the future. Module 5: Successful cases/models of value addition in fruit farming This module gives examples of successful models of fruit value addition.
It also discusses innovations in and practical references on fruit value